Promotional Products Defined

A promotional product is anything that has your company name or logo on it. These products actually take several different forms.

AD SPECIALTIES have three key elements. They carry an advertising or promotional message. This message is placed on (or with) a useful item and they are given with no strings attached. Like subtle billboards,AD SPECIALTIES constantly suggest businesses, brand names and slogans. Popular AD SPECIALTIES include wearables, writing instruments, and coffee or stainless mugs.

PREMIUMS are promotional products that are offered as an incentive for a specific action. For example, if a fan buys a ticket, attends a sporting event and receives a free baseball cap, he or she is responding to a PREMIUM offer. Or if a customer mails in a proof of purchase to get a t-shirt, he or she is responding to a PREMIUM offer.

BUSINESS GIFTS are given to customers, employees and influentials. BUSINESS GIFTS can't be considered as a means to "buy" business. However, they are intended to influence. The reasons cited most often by companies for giving gifts include: to thank customers, develop business and recognize employee performance and longevity.

The value of promotional products is their ability to carry a message to a well-defined audience. Because these products are useful and appreciated by the recipients, they are retained and used, repeating the imprinted message many times with out added costs.